Monday, May 23, 2016

Grocerant Mix and Match Bundling Pits Starbucks vs McDonalds, Wendy’s, Burger King

Success does leave clues and Foodservice Solutions® Grocerant Guru® has been touting the success of grocerant niche mix and match meal bundling since 1991. The Grocerant niche is about convenient meal participation, differentiation and individualization and Foodservice Solutions® Grocerant Guru® has been driving success within the Grocerant niche longer than any other company in the world

Starbucks Howard Schultz is the best grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared Food merchant in the world according to Steven Johnson the Grocerant Guru®. So, no one could be surprised when Starbucks followed McDonald's lead, and jumped into the grocerant niche mix and match bundled meal options platform.

Starbucks may be following the lead of Wendy’s, Burger King, McDonalds, and Dunkin Donuts by offering a mix and match meal options at a consumer perceived bargain price.  At Starbucks its “the Power Lunch deal pick three elements to build a meal for a set price of $8”. Even more important coffee is not one of the options.
Starbucks instead offers the Power Lunches a choice of a protein (sandwich, salad or bento box), a carb (chips, pretzels or popcorn) and fruit item (a banana or a fruit bar). The included drink is a bottle of water.
On the website they computed that the package would cost $3 to $4 more if a customer chose the components a la carte so it is a bargain. Foodservice Solutions® team is glad to see that Starbucks is adding to its platform of Limited Time Offers (LTO’s) bundled meal deals.
The Starbucks LTO cost more than the you-pick bargain meals that all four of the industry’s largest burger chains have introduced in roughly the last year. Wendy’s, for instance, offers a 4 for $4 deal, while Burger King is trying to trump its competitors with a 5 for $4 offer.
Why is Starbucks entering the grocerant niche bundled meal mix and match space?  Simple put  it works; McDonald’s, Wendy’s, and Burger King have all cited the offers as a major factor in their recent sales growth. These bundling meal LTO’s save consumer time, the dilemma of choice with reduce choice, and drive customer frequency as they are limited in time and a $  Value. 

Steven Johnson is the Grocerant Guru® at Tacoma, WA based , with extensive experience as a multi-unit operator, foodservice grocerant consultant and brand/product positioning expert Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact:

No comments:

Post a Comment