Friday, December 7, 2018

Wienerschnitzel Expands Brand Exposure to Reach More Customers

Grocerant niche Ready-2-Eatt and Heat-N-Eat food continues to fuel growth for legacy food retailers.  Wienerschnitzel has decided to expand its brand presence by selling its Chili Sauce in Shelf-Stable Cans which is a very good first step according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Wienerschnitzel’s world-famous Chili Sauce is one of top craveable food items in the fast food space today according to Johnson. The new 15-ounce single cans retail for $5 each and are available online at the Wienerschnitzel website. With only a few clicks, chili fans not able to visit one of the 340 Wienerschnitzel stores across 11 states can now enjoy the chili that helped make this American restaurant famous.
Before introducing the new canned chili, Wienerschnitzel conducted extensive surveys, which indicated a high at-home demand for its chili.  The research indicated customer preference for topping the chili on anything from hot dogs and burgers to nachos, and using it as dip for French fries and chips.
Wienerschnitzel expects its online distribution to be well-received since more than125 million Americans consumed chili (canned/ready-made) in 2017, and demand for canned chili is on the rise according to Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS).
Doug Koegeboehn, chief marketing officer at Wienerschnitzel stated “There are fans of our famous chili across the country – and even worldwide – but in the past, we’ve been limited by the reach of our 340 restaurant locations,” …“We’re excited to make our secret recipe chili available online and meet the huge nationwide demand. With the holidays right around the corner it makes for the perfect stocking stuffer for that chili lover in your life.” So, how are you expanding your brand?  Need help elevating craveability?  
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