Friday, January 25, 2019

Family Focus Drives Cicis Pizza

Success does leave clues within the foodservice sector and chain restaurants focusing on family have found that it can edify the brand loyalty while building top line sales and bottom line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based
At Cicis Tuesdays are about to be everyone’s favorite night of the week at the pizza buffet as Cicis brings Nickelodeon’s Rise of the Teenage Mutant Ninja Turtles, to create Rise of the Turtles Tuesdays, exclusively at Cicis in a partnership that drive family into the heart of brand messaging at Cicis.
New partnerships can drive sales at chain restaurants today.  Many Restaurant brands are searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different
Each Tuesday night, beginning January 22, kids can look like one of the Turtles, play like a Turtle and even eat like a Turtle, with fun turtle-bite sized alfredo and cheese pizzas and salads, all for just 99 cents with the purchase of one adult buffet and large drink.
Cicis locations nationwide will give away free collectable Rise of the Teenage Mutant Ninja Turtles masks featuring each of the four Turtles to kids every Tuesday 4 p.m. to close through March 12, while supplies last.
To further enhance the restaurant experience with more Ninja Turtle family fun, Cicis will release an exclusive, all-new digital game, Pizza Power. Guests who come into Cicis on Tuesdays can get a code to access the game, to play like a Turtle and unlock a new villain each week for an even greater challenge. Fans playing the game can pick their favorite hero and defeat villains to help recover the stolen pizza toppings.
“Through the Rise of the Turtles Tuesdays at Cicis program we are bringing family fun and excitement to turn an ordinary day into the best night of the week, all at a great value,” says Cicis CMO Billie Jo Waara. “Our unlimited buffet of pizza, pasta, salad and dessert offers a balanced meal with something for everyone.” For locations and more details on Rise of the Turtles Tuesdays at Cicis, go to
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information

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