Schnuck Markets too Out-Restaurant Restaurant-Meals

 

Schnuck Markets new Restaurant Selections Meal Program “Eat Good to Feel Great" is on target and positioned to be a game changer ratcheting up competitive meal messaging between the grocery and restaurant sectors according to Steven Johnson, Grocerant Guru® at Tacoma, WA base Foodservice Solutions®. The simple fast is in Q2, Q3, and Q4 2021 the Battle for Share of Stomach will become intense.

Grocery store service deli departments for the most part look more like yesterday that today’s grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Johnson. Now, Schnuck Markets is bolstering its service deli prepared foods offering with a new quick-made meal program dubbed “Restaurant Selections by Schnucks.”

The battle for Share of Stomach under the Schnuck Market Restaurant Selections concept, “meals in minutes” entrees will be rotated meals according to a bi-monthly theme. Starting off with a January/February theme of “Eat Good to Feel Great,” including such dishes as roasted salmon fillets, smokehouse rotisserie pork roast, turkey stuffed peppers, Mediterranean turkey meatloaf and airline chicken breast. Time starved, price strapped, without a cook from scratch skill-set consumers will migrate from restaurant sit down meals into the Schnucks Restaurant Selections in order to expand family menu variety, reduce cost, and save time according to Johnson.  

Battle for Share of Stomach

Then in March/April with a Restaurant Selections menu of Mediterranean and Italian dishes, including linguine carbonara, sausage and peppers, pork osso bucco and chicken scallopini, The themes are slated to run throughout the year, with barbecue in May/June, Southwest cuisine in July/August, Pan-Asian options in September/October and comfort food in November/December. I guess you see how Schnucks is planning to stay fresh, stay relevant, and stay top of mind with consumers.

Now all of the Restaurant Selections meals are displayed in the deli department case. All entrees come with a selection of side dishes, such as mashed cauliflower, wild rice pilaf, and roasted beets with feta, driving grocerant niche adoption and Hallmark mix and match meal component bundling according to Johnson.

Geoff Wexler, vice president of deli and prepared foods at Schnuck Markets, stated, “Our goal is to provide our customers with restaurant-quality meals that focus on healthier and, at the same time, high-quality, delicious dining options,”… “These new selections will make Schnucks’ delis a destination for time-sensitive customers seeking tasty and popular meals that they are proud to serve to their families.” 

Technology does matter at the service deli, so special digital coupons will be offered to Schnucks Rewards customers each week via the Schnucks loyalty program app. So, how do you plan on garnering a larger share of stomach in 2021?

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter