Sunday, March 28, 2021

Restaurants Check Out Chekout

At the intersection of the consumers and fresh food discovery technology is driving more interactions than any restaurant operator wants to admit according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Digital native’s aka Gen Z and Millennials continue on a quest for fresh food discovery. The simple fact is technology is the avenue of distribution they prefer.  Gone are the days of reaching for a phone book, or flyer stuffed in a drawer today, or looking for the first exit off the freeway.  

Paytronix Systems found that consumers spent a collective $769 billion ordering food from restaurants last year, with 63% of that — or $486 billion —consumed at home.

Of the $486 billion, 89% was ordered via desktop websites, mobile apps and aggregator apps, the report found. Additionally, 61% of digital food orders in 2020 was spent at restaurants that had only offered dine-in service before the pandemic.

Clearly consumers are dynamic and they are migrating to a platform / avenue of distribution faster than most restaurants or fresh food retailers want to admit.  According to Johnson, the information superhighway is open and both Gen Z and Millennials are on it.  It is important restaurants are as well.  However, making money with online ordering and delivery has become more and more difficult until now. Have you heard of Chekout?  Well, you will. Here is why.

In a Battle for Share of Stomach

Profits Matter 

Chekout will not charge restaurants to use its service. Restaurants keep 100% of the profits made on orders and can consider Chekout an actual “partner”. The Chekout platform not only offers delivery service for its restaurants but also provides free online exposure, marketing, and advertising.  The Chekout delivery fees are low; they charge just a 10% service fee on orders which is 17-81% less than any of their competitors.

For dinners, the Chekout platform guarantees that menu process will never be inflated, and consumers will never pay more than $2.50 for a delivery no matter their distance from the restaurant or their total bill. Of success leave clues Johnson stated Chekout is doing all the right things. How much do you pay for delivery?

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

1 comment:

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