Saturday, November 27, 2021

Circle K Frictionless Checkout Technology is Customer Focused


The price, value, service equilibrium within the grocerant niche Ready-2-Eat and Heat-N-Eat fresh food space seems to be constantly moving forward according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Johnson stated, constraints on consumer time continue to increase and waiting in line a grocery stores, convenience store, or restaurant is not on the top of the list of things that have to do or want to do.”

Circle K understand the power of choice each consumer has and in a effort to empower consumer to chose Circle K over another food retailer they are retrofit of existing systems with Grabango’s checkout-free shopping suited for existing locations, so that it supports Couche-Tard's efforts to make the store experience as seamless and frictionless as possible.

Now Circle K is offering Grabango’s “checkout-free” solution across six stores in the greater Tucson, Ariz., area. Couche-Tard Head of Global Digital Innovation Magnus Tägtström explained that his company is passionate about exploring technology that empowers store teams and helps make customers’ lives a little easier every day.

“We’re looking forward to seeing Grabango’s autonomous checkout solution support our ongoing efforts to make the store experience as seamless and frictionless as possible for our on-the-go customers,” he said.

Do you want to take a look at how it works? If yes you can visit the six Circle K locations where shoppers can checkout with Grabango and easily skip the line are located at 15935 N. Oracle Road in Tucson; and in Marana at 11403 W. Tangerine Road, 3880 W. Tangerine Road, 5725 W. Ina Road, 4540 W. Ina Road, and 5633 W. Cortaro Road. We ask do you think service is faster than a drive-thru?

So, Grabango is expanding rapidly and has already deployed more than 75,000 square feet of shopping floor. Last year, Grabango was the first company to retrofit its checkout-free technology into an already operating store and has raised $73 million in total capital to date. With the expansion of coverage to five Giant Eagle GetGo stores in the Greater Pittsburgh area along with these Circle K stores in the West, Grabango’s checkout-free technology now reaches shoppers coast to coast.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

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