Sunday, November 20, 2022

DoorDash Edifies Local Restaurants with Benefits that can Help Compete with Chains Operators


Local restaurants do not have the buying power of national chains when it comes to buying food, packaging, or TV advertising.  Nor do they have the size and scale to garner the best price for employee benefit packages, or merchant benefit products.

According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, “DoorDash is not only helping local restaurants with delivering food, they are expanding the ability for a local restaurant to better compete with national chains when it comes to a whole platform of service at a price that is most cases is better than they can obtain currently.”         

Most of our regular readers know that, empowering local economies and their respective communities is core to the ethos of DoorDash. In continuation of this mission, the local fulfillment platform announced Merchant Benefits, an industry-first program designed to give merchants access to discounted products and services based on evolving needs within the industry, in addition to a new research report about “The Impact of Benefits on Recruitment and Retention in the Restaurant Industry.”  

Did you know that, The National Restaurant Association’s “State of the Industry Report” indicates that recruitment and retention is the top challenge for 50 percent of restaurateurs this year, signaling staffing is a primary focus to improve business growth. To support merchants in overcoming attracting, retaining, and developing employees, the first cohort of businesses within Merchant Benefits focuses squarely on these issues.

Christopher Payne, President and Chief Operating Officer at DoorDash, stated, “The economic fluctuations that come with running a small to medium sized business challenge employers in many ways, including being able to provide affordable benefits to staff. …Given our vast network of merchant partners, we've negotiated these benefits on their behalf who would otherwise face a steep surcharge, eliminating a barrier to growing teams to their full potential."

During its first rollout the program, DoorDash partnered with six innovative partners who are working to address key issues within the industry, including access to healthcare, mental health benefits, and continued career development. Emphasizing the importance of these topics, 38 percent of surveyed restaurant employees indicated they would take less pay for better health benefits and 24 percent would take less pay for better training opportunities (Impact of Benefits).

Let’s see what is new now:

Healthcare Benefits

·         Plans beginning at $5 per month with Sesame, one of the largest cash-pay health care marketplaces in the United States, which connects employees directly to high quality physicians at affordable prices without the headache of dealing with insurance. Offerings include in-person and virtual primary care, mental health services, and speciality care. Available in the US.


Personal and Mental Health Benefits

·         Discounted subscriptions to Breathwrk, a personal health app, which provides breathing exercises designed to reduce stress and improve focus for employees inside and out of the workplace. Available globally in English.


Educational Benefits

·         40 percent or more off EdApp by SafetyCulture, an all-in-one mobile-first training platform that assists businesses to deliver every step of their training program. Bespoke courses created specifically for the hospitality and retail industry, business owners can upskill their staff in a matter of days not weeks. Available in the US, Canada, and Australia.

·         15 percent off StateFoodSafety, an online food safety education company, which offers the most expansive assortment of ANSI-approved, state-mandated hospitality training certifications including Food Handler, Food Manager, Allergen Awareness, and Alcohol Server. Available in the US.


Hiring and Staff Management

·         One month free of Landed, the first end-to-end recruiting platform helping employers hire hourly candidates quickly, saving time and money by automating candidate engagement, screening, and interview scheduling. Available in the US.

·         Four months free of 7shifts, the complete team management platform for restaurants. 7shifts provides tools that help restaurateurs make more profitable decisions, improve team retention, and get operations in order. Available in the US and Canada.


Note, DoorDash will not administer the benefits, rather working with reputable partners who will administer the benefits directly to interested merchant partners. As the needs of businesses evolve, DoorDash will continue to partner with additional companies as part of Merchant Benefits. 

Jordan Boesch, Founder and CEO of 7shifts, stated, “Staffing shortages hinder a restaurant’s ability to run efficiently, which has direct effects on overall customer experience and staff morale. Many dining rooms across the nation are struggling to fully reopen due to them being unable to staff appropriately," says. “We’re proud to partner with DoorDash to help operators improve efficiency and expand access to our team management platform, including enabling restaurants to hire, train, schedule, pay, and retain their employees long-term.” 

says Nick DeAngelo, Director of Sales at StateFoodSafety, stated, “While the restaurant industry and individual dining preferences have shifted, the importance of food safety has remained paramount to the success of a business,”. “Expanding access to a variety of food safety courses through DoorDash’s Merchant Benefits program benefits all involved—customers, operators, and employees.” 

Here is the point, trough providing discounted access to these products and services, DoorDash is enabling restaurants to more effectively attract, retain, and develop staff—especially as 86 percent of surveyed restaurant employees who are not satisfied with their job benefits indicate they are more likely to stay at their current job if benefits were improved (Impact of Benefits). As a result, restaurant partners may be able to increase their sales by operating their business at full capacity—driving both on-premises and off-premises growth. 

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Does your messaging look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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