Tuesday, November 8, 2022

Lidl Thanksgiving Meal Feeds 10 for $30 Beat that Kroger, Walmart, Publix

What is more American than a traditional Thanksgiving meal?  Very little according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Regular readers of this blog know that European grocer Lidl excels offering fresh food at fabulous prices.  I call them customer focused retailer. 

Legacy grocery chains stuck in the middle of pricing and service, companies the ilk of Publix, Walmart, Albertsons call Lidl and Aldi discounters as if to disparage them. Lidl and Aldi are both customer focused high quality fresh food retailers that in addition offer choice and flavor discovery.  That garners the attention of Millennials and Gen Z consumers.

This year, Lidl US is touting its Thanksgiving meal essentials that can feed groups of 10 or less than $30.The meal comes with a frozen turkey that sells for 49 cents a pound via Lidl’s free loyalty program. The suggested Thanksgiving bundle also includes a 16-oz. package of fresh peas, 12-oz. bag of fresh cranberries, whole celery stalk, 16-oz. bag of baby carrots, 3-lb. bag of sweet potatoes, pint of heavy whipping cream, three 8-oz. packages of turkey stuffing mix, 12-count package of Hawaiian dinner rolls, pumpkin pie mix and two pie crusts.

In case you did not know, Lidl curated the special Thanksgiving basket based on items chosen by the American Farm Bureau Foundation’s (AFB) annual Thanksgiving dinner cost survey. Last year’s AFB data pointed to a $53 average grocery bill for traditional Thanksgiving items.

Stefan Schwarz, chief product officer for Lidl US, stated, "Even as grocery prices rise nationally, shoppers can rely on Lidl for the best deal to feed their family this holiday season," … "We are proud to offer shoppers at Lidl a delicious Thanksgiving dinner with all the fixings for less than $30. We hope our low prices give families some financial relief as they come together this holiday season."

Lidl is no small start-up. Germany-based Lidl operates around 11,550 stores and is active in 32 countries, employing more than 341,000 employees globally. With U.S. headquarters in Arlington, Va., the grocer operates about 170 stores in nine East Coast states.

Legacy food retailers including the ilk of Albertsons, Publix, HEB, and Walmart must evolve or one of them will become the next A&P.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869

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