Golden Chick Embraces America’s Pastime

 

Elevating a partnership can expand your brands reach and the ‘halo’ of better for you if that partnership is with the Texas Rangers in one of your key markets according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

So, Dallas-Fort Worth-based Golden Chick is taking its existing partnership with the Texas Rangers a step further and working with the team by celebrating the release of the Rangers 2023 Nike City Connect uniform launch. This unique uniform with unite both brands while elevating Golden Chick according to Johnson.

In order to leverage brand messaging there will be a two-part launch, Golden Chick team members were first on-site to supply Rangers fans with fan-favorite Wicked Wings as they made their way to the Grand Slam Team Store at Globe Life Field to purchase the highly-anticipated City Connect merchandise. In addition, Golden Chick will act as the only Rangers sponsor to have the new City Connect primary logo adorned on crew gear, with employees wearing the new TX mark on T-shirts throughout the season. 

Mark Parmerlee, chairman of Golden Chick, stated, “As a locally-grown brand, taking part in the history of our region’s baseball team means a great deal and only furthers how strong of a relationship we share with the Texas Rangers,” ... “Golden Chick will not only have a hands-on role in the reveal of the new jerseys but will proudly showcase the emblem for months following, to truly give it the attention it deserves. We are honored to work with the Rangers on this announcement and promote a historic initiative for the team. Our restaurant crews are going to proudly wear the new logo.”

In case you did not know, the Nike MLB City Connect Series launched in 2021 and was formed to celebrate the connection between a specific club and its city. The Rangers are the second MLB team to join the City Connect Series in 2023. The jerseys celebrate the origin story of the Rangers and the Texas spirit that brought Dallas and Fort Worth together in Arlington through baseball, literally paving the way for the Rangers. 

Jim Cochrane, Texas Rangers senior vice president of partnerships and client services, stated, “We’ve had an incredible partnership with Golden Chick for years and when we discussed how we could expand on the City Connect announcement, we knew we wanted to include them,” ... “Both of our organizations have deep roots within DFW and strive to give back and honor the community as much as possible. We’re excited to keep evolving our partnership as the years go by and continue to deepen our involvement as we both grow.”

Working a partnership and edifying the relationships is important. Golden Chick first partnered with the Texas Rangers in 2018 as the sponsor for the iconic Dot Race, a sixth-inning tradition that garners the attention of thousands of fans each game. Since then, Golden Chick has evolved its participation at Globe Life Field to include Golden Chick at the Ballpark with special ballpark-only menu items like the Golden Chick Bases Loaded Fries and fried pickles. In 2022, and continuing in 2023, the brand became the title sponsor of the Jr. Rangers Kids Club, offering great team merchandise and discounted tickets for young Texas Rangers fans 13 and under.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Wingstop Better-4-You Better-4-all of US

 

Grocerant niche mix and match meal bundling is a hallmark at Wingstop. Consider all of the flavors of wings and full-flavored sides that can be mixed and matched into a perfect game day, any day, meal, or snack, into a customized better 4 you experience.  However, it is the power of quality messaging choices at Wingstop that drive customers back time and time again. 

It not just the food that consumers think is better-4-you at Wingstop, its new uniform program is a valued brand messaging platform as well.  Their new uniforms feature an array of clothing made from recycled plastic water bottles. Yes, made from water bottle! You have to like that!

So, based on Wingstop’s anticipated order volume and usage, the brand estimates more than two million plastic water bottles will be recycled to make the new clothing. Sustainable clothing is just one of many initiatives Wingstop is implementing to support its Environmental, Social and Governance (ESG) efforts.

Wingstop Chief Growth Officer Marisa Carona, stated, "As Wingstop continues expanding and growing, we're mindful of our footprint and how we give back to the communities in which we serve," … "The new uniform program is an exciting step toward making large-scale changes for the better and is a great asset as we continue curating a highly-engaged workforce that is proud of where they work and what that company stands for."

Get this, the stylish yet eco-friendly uniform line from The LogoLink Group, affiliate partner of Boundless Network, features a front of house "crew member tee," back of house "chef shirt," manager polos, caps and visors as well as optional outwear like vests and jackets. Not only can team members feel great in updated fashionable and functional uniforms, they can also feel good about reducing their footprint. Sample benefits from Wingstop's sustainable uniforms:

·         Crew member tee = 6 bottles

·         Chef shirt = 10 bottles

·         Manager polo = 20 bottles

Once the great branded messaging continues, with the launch of Wingstop's new uniform program comes just months after the brand moved into its new Global Support Center (GSC) in Addison, Texas, which is 100 percent powered by local wind from the Engie Live Oak Wind Farm in San Angelo, Texas. After acquiring the building in 2019, the three-story, single occupancy corporate office building underwent a complete interior renovation requiring more than a year of design and conceptual strategy. Excess building materials, furniture, and office supplies collected during the renovation were donated on behalf of Wingstop Charities to the Dallas Area Habitat for Humanity, Genesis Women's Shelter, and Cristo Rey Fort Worth College Prep.

There is more, to capture Wingstop's great work and commitment to ESG, Wingstop launched a website called Flavor for Good, which outlines three key focus areas for the brand: waste management; diversity, equity and inclusion; and community. How is you brand messaging integrated?

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter