If you want to garner incremental
sales for takeout and delivery your meals need to be packaged and labeled professionally
for customer relevance, according to Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
Consumer have come to expect
restaurant to be as professional as grocery store service delis and convenience
stores. Transparency in packaging includes labels on takeout meals and meal components
according to Johnson. Today there is the
ability for restaurants to offer on-demand labeling elevating your takeout
quality in the minds-eye of the consumer.
According to Dan Lydigsen, competitive
food retailers, are leveraging digital tools like POS, ERP, and EDI software
systems are integral for automation, real-time visibility, and an improved
customer experience. However, the technology needed to execute these
systems—like labeling and printing tools—are just as necessary when it comes to
improving ROI and operational efficiency.
If
you have not discovered what to look for when finding a labeling solution, and
how the right labeling technology can help your restaurant or food retail
outlet gain a competitive edge you will find the information below helpful.
Selecting
the right label printing technology for your retail operation
Selecting
a label printer that isn’t optimal for the fast-paced nature of a convenience
store can create costly obstacles:
·
What if you have a printer that drops Bluetooth®and
Wi-Fi® connectivity?
·
What if your printers can’t be easily connected to the
software you use now or are planning to upgrade to in the future?
·
What if a stand-alone label printer is all you need?
At
best, choosing the wrong inventory management solution means added time and
frustration for your associates—which must be avoided at all costs when
considering worker shortages and high turnover. At worst, it can result in lost
sales and affects customer loyalty. For one such convenience store, keeping up
with customers meant upgrading to more reliable labeling technology.
A
fresh approach: see how a fast-paced convenience store improved its labeling
process
Locally
known as the “Hinsdeli,” the Shell Food Mart in Hinsdale, Illinois is a highly
successful fuel, retail, and food service operation. In addition to traditional
food staples, the store offers a milkshake bar, fresh pastries, and a full
range of custom-made sandwiches and hot meals – all of which customers have
embraced enthusiastically.
However,
in a fast-paced, 24-hour operation, keeping products and shelves labeled with
the correct price while maintaining the desired merchandising image was proving
to be a challenge. To solve for this, the busy store adopted an intuitive
system that improved inventory management and empowered all associates with an
easy-to-use system.
Getting
the label printing process right the first time
Even
if your convenience store operation has the top-of-the-line retail POS, ERP or
EDI systems, labeling is a crucial aspect of retail. Everything will eventually
get a label. To keep inventory moving and associates and customers satisfied,
keep the following considerations in mind:
·
Seamless integration. Look for quick-deploy
printers that integrate seamlessly with your existing convenience store
software and can connect easily with any mobile device your associate might
already be using.
·
Rugged dependability. Mobile and stationary
printers must be able to quickly and easily print barcode packaging, shipping,
shelf, rack and other identifying label. And, they need to withstand continual
use by multiple associates in busy store and warehouse environments.
·
Easy to learn. Look for retail printing solutions
that are intuitive, so you can avoid a major training investment for associates
and onboard new associates with ease.
·
Extended support. Make sure your label printing
technology comes with premier two-year warranties.
·
Make
sure your printing solution can scale to meet your evolving food service needs.
If
your competitive strategy is evolving to include new fresh and prepared foods,
faster and more fluid price changes and markdowns, or even expanding your
warehouse – you need the right printers and labelers that help your associates
work productively, compete effectively and meet changing demands. To help
meet these needs, Brother offers a number of seamless options that work with
convenience store systems or can stand alone.
·
The RuggedJet mobile label printer series is engineered to help
your associates label on the fly, virtually anywhere – with effortless
connectivity, all day battery power, speed and rugged performance that stands
up to your environment.
·
QuickDeploy Labeling Kits are a quick, easy,
affordable way to create customized labels on demand. With these tools,
associates can quickly print shelf-edge tags, markdown labels, fresh food
labels and receipts for items – in the aisle or virtually anywhere across the
store.
·
Available
in both two-inch and three-inch models, the RuggedJet Go mobile POS solution is a
pocket-sized, easy-to-pair mobile receipt printers let your staff comfortably
carry them around for a complete shift. That means they get their work done
faster with a single printer. It’s never been easier to serve your customers
when, where and how they demand to be served.
·
The PocketJet 8 allows your
associates to print full-page documents like invoices, sales histories,
inventory lists, and product promotions on-demand from computers and mobile
devices.
Give
your store a competitive advantage with Brother support
From
the front-of-store to the back office, warehouse and delivery, Brother’s print
solutions help retailers secure data, print from mobile devices, accelerate
workflows, better serve customers, and increase the bottom line. Brother Mobile
Solutions offers an array of flexible, dependable and advanced labeling
solutions uniquely suited to give retailers the agility to compete in today’s
fast-paced marketplace. With our extensive retail industry experience, proven
track record and commitment to innovation, retailers can trust and rely on us
to deliver the right labeling solutions, service, and support to keep you
agile, stay competitive and improve operational efficiency. Whether you have
questions about our products, are interested in a free demo, or want to build a
custom solution, we want to hear from you.
Are you looking for a new partnership
to drive sales? Are you ready for some fresh ideations? Do your food marketing
tactics look more like yesterday than tomorrow? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the
clue you need to propel your continued success.
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