Wednesday, July 29, 2009

Duel focus the new normal.

Nothing is more important than food safety. However time constrained multi-tasking consumers focus on the need for convenience is relentless. Grocerant ready to eat and ready to heat food that is prepped and portable truly hit the mark for the consumer. Eatzi’s Bakery & Market is a perfect example of a company that understands both how to be a successful merchant & retailer.
What does that mean to the consumer to be both a merchant & retailer? In the case of Eatzi’s it means authentic, fresh and individual; all of which are consumer empowering. Whole Foods is doing a good job at bridging the gap with the consumer. Empowering choice of duel Private Label products one packaged the other fresh ready to eat. Quick Chek understands this as well and continues to see success in the form of customer frequency levels.
The new normal is being able to do more than one thing at a time and the ability to do it well. Grocerants are the next level of foodservice! A&;P is on the move and in the right direction. What else can you do that will fit within your organization. The customer is ready for more options, ready to heat & ready to eat are booming. Is your company ready to open up dialogue on the Grocerant niche? of Tacoma, WA is the global leader in the Grocerant niche providing Ready-2-Eat and Heat-N-Eat program assessments aka Grocerant Niche assessments. 1-253-759-7869 or or leave a comment below.

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