Wednesday, July 15, 2009

“There is no love sincerer than the love of food.”
Grocery Stores, Convenience stores and Supermarkets have upped the quality of prepped and prepared meals. The stated goal is to compete with restaurant quality food products. Central Market, Whole foods and Wegmans are doing an outstanding job and obtaining customers reviews at times higher than many restaurant chains. Albertsons and Safeway are vastly improving in quality and pushing price points that draw customers back for more.
The deep discounts that chain restaurants have been offering to lure cash-strapped customers out of their kitchens may coming back to bite them. There focus has gone from “quality” food to food price focused. Restaurant chains ranging from Denny's to Applebee's this year have been giving away food in special promotions or special offering deals to boost customer frequency. While Yum Brands Inc., who’s Taco Bell and Pizza Hut brands have been emphasizing low-priced seems to be the only focus.
Grocerant ready to eat ready to heat food must first be GOOD, Second better than one can make at home and third be portable in consumer friendly packaging. Foodservice Solutions offers a Grocerant program assessment. Interested in a Grocerant program assessment, leave a comment or contact me directly.
George Bernard Shaw said, “There is no love sincerer than the love of food.” There is no greater gift that customers that love your food, brand and service. What are your customers putting in there shopping basket and how is your food stacking up?

No comments:

Post a Comment