Wednesday, October 28, 2009

Food Free for all or none at all! The battle for the customer!

The Yum! Brands-Taco Bell restaurant chain announced customers who visit a participating restaurant after 6 p.m. on October 31, will receive one free Black Jack Taco. There is no limit on age, race or sex! On Top of that you can dress any way you want! Taco Bell is going to be a fun place to go on October 31, 2009! On Monday Yum Brands Kentucky Fried Chicken restaurant chain handed each customer a free piece of Kentucky Grilled Chicken as part of its “UNFry Day” promotion.

Why is it that when I go in to Safeway, Albertson or Kroger they offer a free cookie only to children. They understand that sampling is the best way to garner business for a food product. But the Children don’t even spend the money. Yet I am denied a free cookie. On Saturday and Sunday no samples of droughts WHY?

Yum brands portfolio of restaurants understands introducing new products drives sales. Sampling free product drives visits. Grocery store operators that want to become Grocerant operators, need to look at there offering and revitalize legacy departments to drive frequency and renew purchasing. Customer loyalty is built on meeting the brand promise and I might say sharing a COOKIE with everyone!  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging marketing integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche and has been since 1991 Contact:

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