Thursday, October 29, 2009

Foodservice brand conversions are under way and will continue.

7-Eleven is aggressively recruiting existing Convenience store operators with incentives to swap the existing brand for 7-Eleven’s. The bundle of incentives is rumored to included assistance in financing the remodel & signage package, guarantee lower food cost, and limited time reduced royalties. With food cost fluctuating regional restaurant foodservice companies increasingly are filing chapter 11 bankruptcy in an effort to keep pace with national competitors pricing and buying power.

Grocery store operators have been acquiring regional companies for 20 years and now there are about four major players. Albeit not all of the regional players have changed to the parent companies name, but it is clear from the interior footprint redesign and private label products who is who.

It is now time for the strong niche brand restaurant operators to begin the process of solidifying their position within ADI markets via buying competitors, or franchise operations of ilk niche companies for brand solidification, positive unit growth, distribution and marketing scalability. Success leaves clues and one of them is don’t stand still opportunity is bountiful!  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging marketing integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche and has been since 1991 Contact:

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