Monday, July 26, 2010

Quick Service Restaurants in head to head battle with Convenience stores for customers.

Brand managers at some the nations largest Convenience stores have watch, learned and are now turning the tables on the QSR’s chain restaurants. Utilizing the 5 P’s of retail foodservice marketing; Product, Packaging, Placement, Portability and Price they are competing at each consistently.

Here is three examples from coast to coast first John Schaninger at QucikChek at is doing things right with two new lines of snack sized sliders and oven baked pizza. The menu places them directly in the line of QSR’s with items like Black Angus Roast Beef & Cheddar, Bourbon BBQ Pulled Pork and Turkey Sloppy Joe sliders. That’s not your Fathers convenience store food.

BP’s ampm marketing team is running billboards along the freeways in Los Angeles promoting its new Mexican sandwiches. The billboard ads ask passersby to go to the chain’s Facebook page to “Check out the ampm Secret Menu.”

The Secret Menu that ampm is calling “Yums” – “include the Hot Chihuahua, the Tower of Torta, the Towering Inferno and the just-released Chili Conquistador -- all varied combinations of “too much” meat stuffed into some form of bun”

Tedeschi Food shops has one of my personal favorite menu items for breakfast they are “Omelets in a Wrap. They have a Western, Spanish, Cheese and Steak all traditional product but with just a twist of contemporary consumer relevance.

Outside eyes can deliver top line insights and bottom line profits. Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson BING or Google: steven johnson grocerants

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