Friday, July 16, 2010

Retail Foodservice, what’s under your umbrella? Customers Anyone?

Steven Johnson of Tacoma, WA based Foodservice Solutions believes that Differentiation dose not mean different it means familiar but with a twist in retail foodservice. Consumers young and old are demanding more choice. Today that means they are looking for choice in different ways, at different times.

Grocery stores, Restaurants, Convenience stores, Dollar Stores, Mobile food trucks and Kiosk are all improving the quality of the food that they sell. The questions is; what is quality? Is it better for you foods, meaning less fat, less salt, fewer calories, or a smaller portion?

Within the grocerant niche we understand the successful role of each within your niche. Packaging, portability and plate presentation contribute significantly to the success of new product or LTO’s. What role does food & food product authenticity play in the relationship to the consumer choice for success in your new menu item?

Consumer want to feel connected to you brand and your brand must remain relevant in the minds eye of the consumer. Outside eyes can deliver both top line growth and bottom line profits for positive results.

Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or Google: Steven Johnson Grocerants.

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