Monday, January 31, 2011

Food consumers accepting smaller footprints and legacy operators respond.

When 4 PM rolls around most Americans start wondering, What am I going to have for dinner? It is as easy today particularly in urban setting to pick up your dinner or a component of dinner at an independent food truck or one operated by a national restaurant chain the ilk of California Pizza Kitchen or Burger King.

However from Fayetteville, Arkansas to Oakland, California global retail foodservice operators are rolling out retail outlets much smaller than existing units in an attempt to become closer to the consumer.

Fresh & Easy has been shopping for new space in Northern California and it is reported that “The new and smaller formats would likely be about 5,000 square feet. Fresh & Easy's traditional markets range in size from 10,000 to 15,000 square feet.” There clear goal is to integrate into more neighborhoods with grocerant niche Ready-2-Eat and Heat-N-Eat food.

Last week Walmart opened a 3,500 square foot store in Fayetteville albeit a college campus store the opportunity to test while cultivating the grab-N-go grocerant niche market. Positions the worlds largest retailer to compete in the grocerant niche for years to come. If success leaves clues these on-going developments just may be key to your future success.

Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit or

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