Monday, January 24, 2011

Restaurateurs thinking outside the box can draw inspiration with traditional foods.

Revitalizing your restaurant concept? Is it time to reposition a traditional product within your brand; maybe a burger, salad, side dish, desert or do you need a new product or new avenue of distribution? Are you ready to catapult sales of the product while building interest and greater brand value? Consider the Grocerant niche of fresh prepared food that is better for you and portable.

Winston Churchill once stated: “However beautiful the strategy, you should occasionally look at the results”.

Grocerant products are a multi-channel products consisting of traditional foods prepared fresh that are ready-2-eat and heat-N-eat foods that are/can be portable; found in grocery stores, convenience stores, restaurants, supermarkets, mobile food units and kiosk. You have them in your current portfolio, are you leveraging to the benefit of your brand?

Foodservice Solutions® of Tacoma , WA understands multi-channel food sales, branding and positioning. Leverage proven success clues for your concept. Utilizing traditional food and food products but updating with a new twist is an age old clue many seem to have forgotten. .

Consumers want ready-2-eat and heat-N-eat. Success does leave clues and many retail food operators are now adopting Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price might be you clue too success.

Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or

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