Friday, December 23, 2011

Food retailers battle for market share in 2012.

Grocery stores, Restaurants and Convenience stores are all scurrying to reposition their product /menu mix of better for you prepared food to garner an increase in share of stomach.  Competitive may not be a strong enough word for the battle between sectors and companies for the consumer.   The Grocerant niche is where all the action is consisting of better for you prepared portable ready-2-eat and heat-N-eat food.

McDonalds, Wegmans, Starbucks, Sheetz, Boston Market and Wawa have done great things in the foodservice area but the equilibrium between financial success and breakthrough top of mind recognition might be amiss. In Seth Godin's  book Purple Cow where the entrepreneur wants to recapture some of the magic that the brand at one time had. Godin suggests that the key to success is finding a way to stand out and be remarkable, like a purple cow in a field of regular cows.
The challenged for each company is the ability to see and understand the customers focus at its core, not your brands core. Success does leave clues and companies leading the charge in 2012 will be leaders within their niche for years to come. 
Does your team have the ability to ask outliner questions of researchers in order to identify outliner results for your product or brand?  Have you identified a new avenue of distribution or a new product that can be your Purple Cow?  Many companies are in turmoil due to the economic quagmire, very few companies will do something bold, new and fresh if they do they will garner market share for years to come.
We 'can't run fast, leap tall buildings but we sure can think outside the box with a consumer focus.  Do you need an outsiders eye’s with inside knowledge, capable of assisting you to break out of the quagmire and into a new leadership role within your niche.  Now is when the next generations of industry leaders are being formed. We all know the status quo is not.  Success does leave clues and looking forward is just one of them.  For help finding your purple cow, call Foodservice Solutions®.
Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or

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