Tuesday, June 26, 2012

The 5P’s of Food Marketing are resetting the price value equilibrium.

When Americans go on a diet they simply want to eat their way thin.  Let’s face it Americans, myself included are overweight and are at least thinking about a diet or are on a diet.  While the diet may be top of mind with consumer successful food retailers are now providing solutions with smaller plates, lower prices and creative beverage options.

When I was a QSR franchisee in the late 70’s and early 80’s we offered consumer three sizes of drinks small 10oz, medium 12oz and large 16oz.  Since that time we have seen portion creep.  The size of the burgers are bigger, beverages are larger, and French Fries portions grew as well.  The same can be found in both casual dining restaurants and full service restaurants.  Today the appetizers at many restaurants are entrée size and deserts could easily serve a party of four. 

The grocerant niche filled with ready-2-eat and heat-N-eat fresh prepared food has driven success in new non-traditional avenues of distribution. Creating new personalized options for meal customization empowering consumer choice all with a halo of “better for you” fresh prepared. Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price are the universal commonalities found with the niche.  Simply put consumers are trading “up” in perceived quality and down in portion size and price.

Restaurateurs that want to be competitive must offer branded food entities with identity. Creating or identifying distinctive differentiated food consumable’s as an entity with identity, with consumer focused pricing, portions within existing and new points of distribution will be key to on-going success.  Consumers want to eat their way thin.  Do you know how to help your brand and consumers?

Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.
Contact: Steve@FoodserviceSolutions.us  253-759-7869 www.FoodserviceSolutions.us 

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