Friday, June 15, 2012

What’s for dinner? Tesco’s 150 new meals ready-2-eat and heat-N-eat for the taking.

Try and try again Tesco revamping its Fresh & Easy Neighborhood Market once again. This time they are introducing “Kitchen To Go”. Hundreds of food retailers around the globe are following this blog daily and many more follow it weekly.  Many members of Tesco are picking up the clues we have left.  Congratulations “Kitchen To Go” we think this is where they should have started. We are glad they have come around to the consumers viewpoint (our research and positioning). What took so long? Tesco better late than never! 

Katie Jaeger, Fresh & Easy Development Chef said “Customers tell us all the time about how busy they are and many feel greasy fast food is their only easy option…. Now that there are essentially four restaurants under one roof at Fresh & Easy, customers can get their favorite dishes to heat up at home. It’s our new take on take-out and we’re excited to offer so many affordable, wholesome and delicious meal options.

Bundling mix and match meal components is a key driver in retail food sales success creating consumer convenient meal participation, differentiation and individualization; are each hallmarks of the ready-2-eat and heat-N-eat fresh prepared grocerant niche.

A sample of the options include American Pulled Pork Loaded Potato Skins and Spicy Street Slaw, Mexican Seafood Vera Cruz and Vegetable Enchiladas, Italian Eggplant Napoli and Tuscan-Style Steak, Asian Chicken Lettuce Wraps and Thai Basil Salad.

Tesco has had a difficult time positioning his unit for success.  This effort is clearly in the right direction. Integrating
Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price in the “kitchen To Go” and the rest of the brand will prove valuable too ongoing success.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® Bing or Google Grocerants or visit, Email:

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