Tuesday, August 7, 2012

Grocerant niche food flexibility finds favor.

Time starved yet flavor charged consumers continue seeking meal components from non-traditional retail outlets.  Within the ready-2-eat and heat-N-eat fresh prepared food niche aka the grocerant niche consumer are seeking food components that are filled with flavor that can be bundled into customized family meals or a personalized meal.

Building a consumer retail food brand today requires a consumer focus, flexibility and foresight.  Cultivating a brand is more important that managing a brand. Brands are dynamic not static, they develop and grow with/for your clients and the consumer.  Identifying distinctive differentiated programs, positioning and consumable’s by day part that reflect the brand, industry trends, consumer preferences with an eye on meal component bundling is a key to success.

Creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part in the ready-2-eat and heat-N-eat grocerant niche is an art well understood at Foodservice Solutions®. 

Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables requires both IQ and EQ.  The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist.  In industry speak, differentiated does not mean different to the consumer it means familiar. Are you growing top line sales and bottom line profits? Have you considered offering more grocerant niche options?

Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.

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