Food Retailers that
develop a platform that invites consumers to
co-create a meal for in the car, at the office or at home are winning
the hearts and minds of today’s retail food consumer. The grocerant niche comprised of the
ready-2-eat and heat-N-eat fresh prepared food is driving the success of the
retail foodservice today.
Each sector has
innovators: Restaurants started with Kentucky Fried Chicken (KFC), Chipotle
Mexican Grill, Panera Bread, Domino’s Pizza, MCD, BK and a whole
lot more. Grocery
started with Wegmans Harris Tetter, Whole Foods and now fast charging Safeway
and the “lifestyle stores. Convenience
Stores have Sheetz, Wawa, with fast charging Casey’s General stores and 7 &
Eleven. Here are five success clues each sector leverages for success:
- Visceral presentation, Freshness
based on how it looks and is presented.
- Bundling,
the ability to build your meal with components family members will eat.
- Individualized portions,
power to select quality and quantity of items viewed.
- Convenience,
unit /store location on the drive home from work.
- Time Saving, ability
to evaluate price vs. time to cook from scratch.
Differentiation does
not mean different it means familiar.
The grocerant niche continues to build top line revenue and bottom line
profits the old fashion way! Giving the consumer something new yet familiar.
For international
corporate presentations, educational forums, or keynotes contact: Steven
Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert and public
speaking will leave success clues for all. Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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