Saturday, November 24, 2012

Dunkin' Donuts extends brand value with Hot Cocoa K-Cups

Restaurants are fast becoming food merchants that sell fresh prepared food as well.  Dunkin’ Donuts is one brand that has leveraged non-traditional points of distribution better than most.  This week they began selling “Hot Cocoa K-Cup packs to its K-Cup lineup. The new offering provides guests with the opportunity to brew Dunkin' Donuts' hot cocoa at home with Keurig single cup brewing systems for the first time.”

 Two of the newest Dunkin' Donuts K-Cup packs varieties are seasonal favorites Peppermint Mocha and Hot Cocoa. The K-cups and The Keurig Elite Brewing System is also available for purchase at participating Dunkin' Donuts restaurants. The Keurig Elite system brews a cup of coffee in under 1 minute at the touch of a button.
The grocerant niche is the platform for restaurants to extend the brand, product lines while edifying contemporized relevance to dynamic consumer. Integrating Foodservice Solutions® 5 P’s for food marketing is a success clue outstanding food retailers, merchants and restaurants should never forget.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: or visit Johnson, or 253-759-7869

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