Thursday, November 1, 2012

Domino’s Pizza and Burger King continue expanding consumer relevance.

When thinking of ready-2-eat and heat-N-eat fresh prepared food clearly both global food retailers Burger King and Domino’s Pizza are top of mind.  There is a reason for that.  Each continues to expanding their brand relevance with today’s dynamic consumers.

Domino’s Pizza developed a partnership with an independent film entertainment studio to deliver movies with pizza through a new “Domino’s Pizza Box Office” service.  Domino’s customers can now order a movie and pizza online via Domino’s website in the United Kingdom.  We have written a lot about our new digital onmichannel retail world of late and this is a perfect example of a company that understands how transformative these times are within the retail food space.

Burger King leveraging innovative technology is expanding fresh prepared “Burger King Meals” delivery service that has been in test for some time into the Miami, Florida market.  This expands the test into one of Burger Kings leading markets expanding non-traditional avenues of distribution is a another key to success within the omnichannel retail world.  Burger Kings has found success with its Whopper Bar as well.  These non-traditional avenues of fresh prepared food distribution are key elements in the every expanding grocerant niche.  Food retailers all should be mindful of the success that can be found when companies leverage Foodservice Solutions® 5P’s of food marketing.

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: or visit Johnson, or

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