Restaurant sale were flat again in June. C-stores and Grocery stores delis
have reported sales increases. How are you addressing Customer Migration? Do you simply blame the economy? Are you
wondering why we see restaurant customer migration?
In a line made famous by comedian Stephen Wright “My mom made two dishes:
Take it or Leave it.” You might fine one
clue. Restaurants practicing brand
protectionism are most vulnerable customer migration.
Today Restaurants need to battle the 65 inch HDTV Syndrome and it’s demand
for customers time and attention. Brands must be multi-channel retailers or consumer
will simply dial out. Does your restaurant provide options for the 65 inch HDTV
Syndrome?
Take it or leave it has come and gone. Today all food consumers are
empowered with choice; driven by preferences in flavor profiles, portion size,
packaging and portability. Below are 5
clues when considering if customer migration will include you’re restaurant in
2013.
U.S. consumers
under the age of 25 spend an average of 40.9% of their food expenditures on
food away from the home The Food Institute reported May 11, 2012.
Americans ages
23-34 spent 45.2% of food expenditures away from home the same report found.
Here is the
kicker, those ages 75 and up spent the least at 31.8% all this and more can be
found in The
Food Institute’s
2012 edition of its Demographics of Consumer Spending report.
Restaurants in
France are increasingly offering “café gourmand,” a desert dish featuring an
espresso and multiple small desserts on a single plate. Mix and Match bundling anyone is a key driver
of retail success.
The U.S. Census
found in 2012 that 50% of U.S. adults over the age of 18 are single.
The grocerant niche is filled with ready-2-eat and heat-N-eat fresh and
prepared meal components. Around the
world consumers are refocusing how, where and when they chose to buy food. Are
you positioned within your niche to build sales? Call Foodservice Solutions® today.
Outside eyes can deliver top line sales and
bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning
assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche for more on Steven Johnson and Foodservice
Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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