Friday, July 19, 2013

Who Is Winning the Food Customer Contest?

The battle for retail foodservice customers has tilted and at this point in time ATKearney, Technomic, IRI, and The NPD Group all have concurred with Foodservice Solutions® industry leading data that ready-2-eat and heat-N-eat fresh prepared food aka the GROCERANT NICHE is leading the way. 

Foodservice Solutions® clients and regular readers of this blog are not surprised by the findings of all of the above companies that issued press releases or white papers just this week on fresh prepared food sales. We on the other hand welcome them to the Grocerant niche.  Here is what we have been talking about and know. Consumers have been attracted to new fresh prepared food offerings from our clients at new non-traditional locations including Liquor stores, chain drug stores, convenience stores and much improved supermarket delis.

In a nutshell collectively the independent findings from IRI, Technomic, ATKearney, and The NPD Group found that concurred with our years of continued findings:

1.       Over the next ten years grocerant niche food growth will grow faster than traditional restaurant table service.

2.       18 – 34 year olds, 35 -65 and 65+ all utilize ready-2-eat and heat-N-eat fresh prepared food at increasing rates.  The difference is meal period by day part, food types, hand held vs. plated, and portability.

3.       Non-traditional locations of fresh food sales were identified by all, but none of them seem to grasp the significance of the plethora of new points of distribution and the competitive risk nuances as being disruptive too the current competitive landscape. Legacy retailers including restaurants, c-stores, grocery stores must all evolve with the consumer or lose market share.

Foodservice Solutions® was first to identify, quantify, and qualify food consumer migration when we named the undercurrents of food consumer migration The Grocerant Niche.  Foodservice Solutions® was first to identify, quantify, and qualify the market uptick in customer migration The 65 Inch HDTV Syndrome. 

Foodservice Solutions® was also first uncovering five universal commonalities of successful food retailers today Foodservice Solutions® 5 P’s of Food Marketing. First with integrated marketing solutions for  restaurants, supermarkets, C-stores, drug stores, and liquor stores wanting to garner additional market share via Foodservice Solutions® 5 P’s of Food Marketing.  Is your brand capitulating or gaining market share?  Are you keeping pace with the evolving food retail landscape?

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: or visit Johnson, or

No comments:

Post a Comment