Friday, December 20, 2013

Hy-Vee Customers are Ready-2-Eat

Foodservice Solutions® GrocerantGuru™ Steven Johnson knows better than anyone in the industry that consumers think that Ready-2-Eat and Heat-N-Eat fresh prepared food is “Better for You”. 
One grocer understands it as well.  Hy-Vee plans to add inside an additional 50 store either a new Market Grille restaurant or Market Café in 2014. In research conducted by Foodservice Solutions® a 2011 study found that a 1PM 81% of consumers do not know what they are having for dinner and at 4PM a whopping 69% do not know “What’s for Dinner”.
Hy-Vee has found success with in store “foodservice” and even more success as they elevated that foodservice into a restaurant. Hy-Vee’s Market Grill restaurants have waiters and waitresses a full bar and menus that include steak and seafood entrees. Market Cafés, fit in smaller locations and have a pared down menu of soups, salads and sandwiches, along with beer and wine but no cocktails.
Mix and Match meal bundling a restaurant dinner with a little shopping is multi-tasking at its best for a food retailer and Hy-Vee may have found a solution for customers at 4PM wondering just What’s for Dinner”?

Outside eyes can deliver inside sales. What are you bundling with you core products? Who are your customers and where and how can you sell them more? For more Visit  or or  

No comments:

Post a Comment