Monday, December 2, 2013

Differentiated Fresh Food

Foodservice Solutions® Grocerant Guru™ routinely states “food differentiation does not mean different, it means familiar food with a twist.” The United States from the beginning was populated with immigrants. Things have not changed much today.  The United States continues to be a melting pot of immigrants from around the world with traditional food, flavors, from the past finding new points of distribution and extending legacy comfort foods to a new legion of followers.

While economy continues to recover slowly from the latest economic debacle one recurring theme is a continued rise in the desire for comfort food.  However comfort food for many means flavors from the past and former homelands.  Increasing what is missing is the skill-set, desire and time to prepare those meals from scratch at home.

Foodservice Solutions® Grocerant Guru™ has identified that “time stared multi-generational households comprised of multi-ethnic family members are key drives demanding fresh Ready-2-Eat and Heat-N-Eat prepared food.”  While many grocery store chains vary offerings targeting specific ethnic neighborhoods few incorporate those same flavor profiles throughout the chain.  

Restaurants, Convenience stores, increasingly Drug Stores are on the other hand are creating new Ready-2-Eat and Heat-N-Eat fresh prepared food offerings that are portable, portioned for one or two, and price competitive while offering flavor profile differentiation for some, and comfort for others.  

Foodservice Solutions® additionally identified some universal success clues for food retailers.  Those offering mix and match meal components that can be taken home and bundled into a family meal creating a platform for meal customization, personalization  and family meal cohesion, will win. With the rise of multi-ethnic and multi-generational households on the rise the ability for consumers to  mix legacy favorites creates  contemporized relevance for consumers.  

Success does leave clues and if legacy retailers want to garner share entering the grocerant niche is a trend that has been developing since 1991 it is not a fad.  Is your company ready for a grocerant niche review, assessment or enhancement? Visit:
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at:

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