Friday, April 4, 2014

Emerging Restaurant Competitive Threat You Can Thank the Internet for this One

If you have not worried enough about competition there is more on the horizon and it is Meal-Sharing.  We think it could become the next big threat to full service restaurants. You know about AirBnB, the hotel-chain alternative that finds travelers accommodations in people’s homes at a cut rate, was valued several days ago by the investment community at $10 billion. Why should restaurateurs care?

Currently emerging in AirBnB’s shadow, is a similar dining-out phenomenon, where travelers and locals can have a restaurant-caliber meal in someone’s home for a bargain price.  That my friend is called meal-sharing now that AirBnB has been valued at $ 10 Billion, meal-sharing is not going away.   The retail food space is evolving fast; is your company prepared? Outside eyes can drive top line sales and bottom line profits.

There is good news for consumers the renewed pricing battle within the QSR space will drive prices down combine that with a warmer spring and summer temperatures and the restaurant sector we reap the rewards as Americans dine out more frequently.  But Where?

With a fast evolving retail food sector, restaurants will need to focus within the Ready-2-Eat and Heat-N-Eat fresh prepared food offering meal components that can be customized, personalized in bundled Mix and Match family meal solutions.  Extend your brand for success do not confine you brand within four walls.

Invite Foodservice Solutions® to complete a Migration Marketing Assessment, Grocerant Program
Assessment, or brand, product placement, menu positioning assistance simply call Foodservice Solutions®253-759-7869. Outside Eyes can be a platform for inside results.   Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant Niche Visit:

1 comment:

  1. This is a very informative blog. I'm going to visit often. Thank you.