Friday, April 11, 2014

Grocerant Niche Consumer Commonalities Driving Disruption

Food channel disruptions are underway driven by the consumer’s universal appeal for discovery, plus the simple desire not to cook, or do dishes.  Food retailers must react and focus on consumer food commonalities for success. Brand authenticity helps legacy retailers create differentiation in a world where the line between restaurants and food retailers is growing even thinner.

The grocerant niche is a fresh prepared food focused sector focused on consumer meal customization combined with the convenience of fast-food, the quality of full-service restaurant dining, without the hassle laboring around an entire grocery store or sitting in a restaurant and paying a tip.  The grocerant niche is booming.
Foodservice Solutions® Grocerant Guru said the grocerant niche “is one solution that is evolving across many retail food platforms, empowering the consumer, simplifying the meal process, while saving time starved consumer both time, and money. Chain Restaurants, Convenience Stores, Grocery Stores and Chain Drug Stores are all offering meal component options. Cooking at home is no longer the desired option the new normal is home meal assembly.”
The United States restaurant sector has been stifled in a sea of sameness. Look A-Like Burger chains, pizza delivery and fern bars with copy-cat menus have left the American consumer searching for new authentic brands, flavors, and new points of distribution.

While food retailers are a fragmented group. Consumers on the other hand have a plethora of universal commonalities that indicate just where they may be headed next when buying food. Consumers are responding positively, one of the most successful elements is bundling of the meal components with a “better for you” focus.  It’s a mix and match game that is very empowering for the consumer.

Consumer are responding buying meal components in new food channels, experiencing new flavor profiles all the while individualizing the family meal.  Does your brand look more like yesterday or tomorrow? Where are you selling Ready-2-Eat and Heat-N-Eat fresh prepared food today? How about tomorrow?  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a Grocerant Niche leveraging integration strategy.  

No comments:

Post a Comment