Monday, April 7, 2014

Why Rush and What’s is Value in Ready-2-Eat Fresh Prepared Food?

Foodservice Solutions® Grocerant Guru Steven Johnson is regularly asked what is driving the rapid growth of the Grocerant Niche. His answer is “First and foremost is the universal acceptance by all age groups and income brackets they prefer not to cook or do dishes.  However defined value varies both by income and age.”

Here is an example, from Eric Baer of ICC/Decisions Service and one of their recent studies:  “Younger consumers shop less for meals that are time-saving in preparation, but are heavily interested in preordering prepared food items online and save their time in that aspect,” Clearly younger consumer like to use technology it saves them time as well as being a tool for discovery, particularly when it comes to food.
However Nanette Brown, ICC’s vice president of operations stated; “the opposite holds true for older consumers, “who are less concerned with the time-saving aspect of ordering ahead and who would rather save their time when it comes to their meal preparation and convenience.”
The same study found that “shoppers between the ages of 18 and 34 put price over convenience, while males ranked timesaving meals higher than females. Those in the $40,000-or-less income bracket do not use the option to preorder prepared foods ahead of time as much as other shoppers. This could be due to lack of access to the technology to do so,” said Baer.
The universal acceptance that the ICC/Decisions Service survey found was that the top two most popular attributes are fresh, high-quality ingredients combined with timesaving convenience. Ready-2-Eat and Heat-N-Eat fresh prepared food aka Grocerant Niche food continues to drive top line sales and bottom line profits in every sector of retail foodservice.  
One thing that families find most important according to Mary Fredal “ is eating at home , it gives us time to talk with each other...

A time to turn off the electronic tools, share time together preparing food in the kitchen, sharing in serving the food, eating together at the table and talking about those things that are important to everyone, including our spiritual life, and our daily lives.

It is a time of communion - uniting ourselves with each other. Sharing our thoughts, discussing our problems, allowing family members to get to know one another and to join together in love, helping each other with encouragement, advice, counsel, wisdom, praise, loving correction, etc.

It is an opportunity to ensure that everyone eats wholesome food cooked in a way that is creative and enjoyable and healthy, organic, natural, free from preservatives, chemicals, GMOs, bacteria, artificial products.”  Bonding as a family unit still occurs with Ready-2-Eat and Heat-N-Eat fresh prepared food.  When the cook is happy the family is happy.

Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment.   

No comments:

Post a Comment