Tuesday, May 20, 2014

Dollar Tree Building Sales with Fresh Food B2C and B2B Direct to Restaurants

In an Omni channel retail world consumers are buying fresh prepared food in multiple channels including QSR’s, Fast Casual, Full Service Restaurants, Convenience Stores, Grocery Deli’s, Drug Stores and more and more within the Dollar Store sector.

Nielsen found that “of the nearly 17k retail stores that opened in 2013, 36% were dollar stores.”  Success does leave clues not only does Dollar Tree want to sell fresh food the ilk of  Ribeye Stakes, Hot Dogs, Turkey Burgers, Milk, Egg’s and Salads Mix of all kinds; they are now selling products direct to restaurant operators here are a couple of links:

The overall growth of the Dollar store sector has exceed all other retail sectors for growth over the past 10 years without exception according to Nielsen. Within the Dollar Store sector extensive testing of selling Ready-2-Eat and Heat-N-Eat fresh prepared food is underway.  It seems they are taking a page out of the Ikea and Costco playbook. 

Selling fresh prepared food is no longer a monolithic process. All food retailers must understand that simultaneously extending the brand in multiple channels is a requirement for brand building, and building sustainable Top line growth and Bottom line profits.

Visit: www.FoodserviceSolutions.us  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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