Thursday, May 1, 2014

Market Bistro by Price Chopper Setting New Fresh Food Standards

The evolving food marketplace is on display at Price Chopper’s new Market Bistro banner; its “consumer interactive participatory foodservice, Grocerant Niche focused filled with consumer relevance” according to Foodservice Solutions® Grocerant Guru™.
If you were to ask Neil Golub, executive chairman of the Price Chopper board, to describe what exactly his new concept store is, he doesn't hesitate —  "a theme park of food."  He also said the banner is an accumulation of his experiences in the food industry.  

Market Bistro is fresh, serving fresh local food including growlers of craft cider made from local apples.
The growler station pours other regional craft brews, including Saranac Wild Hop, Wolaver’s Wildflower Wheat and Brown’s Pale Ale.
Setting new standards for Ready-2-Eat and Heat-N-Eat fresh prepared food Market Bistro has other unique fresh features including store-grown hydroponic tomatoes, infused oil and vinegar filling station, and a gluten-free department.
In store on “Bistro Boulevard” you can find multiple stations offering custom burgers, fresh sushi, burritos, and stone-fired pizza.
Consumer relevance, in food retailing today is driven by Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh food.  Consumers drive change and Price Chopper new market Bistro will drive frequency, and customer adoption, top line revenue and bottom line results.  Success does leave clues.

Foodservice Solutions® specializes the Ready-2-Eat and Heat-N-Eat Fresh Prepared Food niche aka the Grocerant niche.  We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.

No comments:

Post a Comment