Tuesday, December 2, 2014

At Dinnertime Rutter's Farm Stores Finds Success with Fast Fresh TAKE-OUT

What’s for Dinner?  At noon 83% of Americans don’t know What’s for Dinner and at 4PM 69% of consumers still do not know. Rutter’s Farm Stores has dinner time meals that are made fresh, served fast and full flavored.  Rutter’s fresh prepared food uses only the freshest ingredients, they bake their own bread, cookies and muffins every day edifying customers relationships to freshness and Rutter’s.  

Rutter’s menu includes Coffee, Breakfast Sandwiches, Wraps and Toast, for Lunch they offer Burgers, Bowls, and Black Forest Ham Stromboli and many more.

Now for Dinner Rutter’s added basket meals to its award-winning menu to target busy customers seeking another option at dinnertime focusing on grocerant niche Mix and Match meal bundling. The addition of fried shrimp, which can be ordered as an entrée in Rutter’s new basket meals; added to salads, tacos and quesadillas; or ordered on their own in a serving of 10.The lightly breaded shrimp can be paired with the customer's choice of cocktail sauce, tartar sauce or Rutter's new Bada-Bing Sauce, a spicy and sweet dipping sauce.

Rutter’s basket meal includes one of five entrees: fried shrimp, chicken wings, beef short ribs, mahi-mahi bites or chicken strips. In addition to the entrée, each basket comes with a large order of French fries, coleslaw, dinner roll and a dipping sauce.

Fresh prepared Ready-2-Eat and Heat-N-Eat food continues to drive customer frequency, topline sales and bottom line profits at Rutter’s.  Success does leave clues.  Clue one footprint malaise is growing.  Brands need to evolve with consumers and success will follow.  Rutter’s is a perfect example. If your brand does not have year or year customer count increases. It might be time to revisit customer relevance through the eyes of the grocerant sector. 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information. 

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