Wednesday, December 17, 2014

Green Zebra Grocery Turns Golden

Green Zebra the ‘better for you’ hybrid convenience store / grocery store started by Lisa Sedlar is proving all of her critics wrong having turned the Geen Zebra to Gold!  Sedlar while announcing a new Green Zebra coming soon stated “Green Zebra Grocery just hit a big milestone: November marked the Oregon startup's first profitable month, and the company is working to raise money to open two more stores in the near future.”  

Seldar the former New Seasons Grocery store CEO understood that the average customer buys only 100 different items from their favorite grocery store a year.  They simply buy them over and over again.  Green Zebra is her innovative new business model combining, health-food, in a convenience store format, providing a halo of a ‘better for you’ in a grocery shopping experience.

Every start-up learns a lot about the concept, customers, and drivers of sales during the first year.  The next new store Green Zebra Grocery will be just a little larger at about 6,400 square feet.  That will free up more space for the “store's growler and kombucha areas, as well as wine on tap and more grab-and-go foods.”

Ready-2-Eat and Heat-N-Eat mix and match meal component offerings are playing an ever expanding role in the success of non-traditional retail outlets according to Foodservice Solutions® Grocerant Guru™.  Clearly Green Zebra is playing to the mainstream grocerant niche consumer.  

Green Zebra Grocery is a concept that should be on industry professionals must visit, must see, and must follow list. Now profitable, it appears all that is green can be golden.  Non-traditional concepts that turn profitable early prove disruptive and move from non-traditional to mainstream before many notice.  Success does leave clues. My tip of the day, follow Green Zebra.

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information. 

No comments:

Post a Comment