Wednesday, December 3, 2014

Innovative Fresh Food Portability Sells

Walgreens Drug Stores, Pinkie’s Liquor Stores, Eatzi’s, and  McDonald’s are all selling fresh prepared Ready-2-Eat or Heat-N-Eat food that can be mix, matched and bundled into a customized family meal. Packaging innovation continues to evolve in every sector of retail foodservice to accommodate the rapid expansion of the grocerant niche in every sector of retail today.

The undercurrents of change and success within the food industry today can be traced back directly too Foodservice Solutions® 5 P’s of Ready-2-Eat and Heat-N-Eat fresh prepared food marketing. Developed by Foodservice Solutions® Grocerant Guru™ Steven Johnson in 1994  then introduced, implemented, and integrated by foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores,  QSR’s, and C-Store clients.  The 5 P’s are:

After repeated successful retail food industry adoption of Foodservice Solutions® 5 P’s of Fresh Food Marketing, Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today.  The infographic is entitled Pertinence of Portability:

Highlighted by Technomic is the fact that 51% of the U.S. consumer order Food-2-Go once a week or more. When order breakfast On-The-Go 56% of consumers say portability is important. From 2012 to 2014 consumers ranking the importance of portability for snacks jumped from 55% to 60%. We are delighted that Technomic has highlighted the growing important role that portability plays with food consumers today.

Foodservice Solutions®  excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Call 1-253-759-7869 today learn how the 5 P’s can Drive Sales at your Full Service Restaurant.

Visit:  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or

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