Monday, February 2, 2015

7 Eleven, Driving Success with Fresh Food Fast and More

7-Eleven is planning to open more new stores globally in 2015 than any other fresh food retailer. 7‑Eleven, Inc. is the world’s largest convenience store chain with over 55,000 stores in 16 countries, of which more than 10,400 are in North America, and the company has more outlets than any other retailer or food service provider. Success does leave clues let’s see what clues we can pick up from 7-Eleven.

Consumers go to 7-Eleven when they are hungry fully 2 million of the 6 million people who stop by a U.S. 7‑Eleven store each day purchase Ready-2-Eat immediately consumable food. Let’s look at some of the numbers:

1.       7‑Eleven sells more fresh-brewed coffee than anything else –1 million cups each day. That’s more than 10,000 pots of coffee an hour every hour of every day of the year.
2.       7‑Eleven sells 41 million gallons of milk each year – enough for lots of milk mustaches! And enough to pour more than two glasses of milk for every man, woman and child in the United States.
3.       7‑Eleven guests sip almost 13 million Slurpee® beverages each month. Favorite flavors are Coca-Cola and Minute Maid Cherry.
4.       7‑Eleven sells more than 2,300 fresh sandwiches per hour 24 hours a day.
5.       7‑Eleven sells 169 million fresh-baked donuts and pastries per year – enough to feed every person in the state of Virginia two dozen donuts! On average, 7‑Eleven sells 320 fresh bakery items every minute.
6.       7‑Eleven sells approximately 100 million fresh-grilled hot dogs every year which could feed every person in Frankfurter-loving Chicago a Big Bite® hot dog each day for a month. About one in five 7‑Eleven guests purchase a Big Bite hot dog.

So what else does 7-Eleven do well? Of all U.S. retailers, 7‑Eleven sells the most:

1.        USA Today newspapers,
2.        Cold beer,
3.        Cold single-serve bottled water,
4.        Cold Gatorade,
5.        Money orders and lottery tickets. 

In fact 7‑Eleven was the first convenience store to sell pre-paid phone cards. If all the prepaid cards sold on an average day at 7‑Eleven were placed end to end, they would span more than 30 football fields. In addition 7‑Eleven has the largest ATM network of any retailer in United States.

Do you fully understand mix and match bundling? What are you bundling and offering your customers? Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information

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