Friday, February 20, 2015

Mini-Meals Fuel Sales at 7-Eleven

Without a doubt the largest convenience store chain in the world 7-Eleven continues to evolve successfully.  The top two metrics for any retailer is sales and customer counts. In the case of 7-Eleven Margaret Chabris, director of communications for 7-Eleven stated “in-store sales and customer counts are up.”

Mix and Match meal components focusing on fresh prepared Ready-2-Eat and Heat-N-Eat grocerant niche food are fueling success across all retail food platforms according to Foodservice Solutions® Grocerant Guru™. 

Chabris, stated that the success in sales at 7-Eleven has come from a “focus on fresh foods, healthier options and private-label merchandise. “  Chabris, added that 80% of 7-Eleven’s customers buy something to eat and drink. Our private-brand products and pizza sales are on fire.”

Mix and Match meal bundling combined with new product introductions, fresh food, and LTO’s will continue to attract new consumer specifically Millennials for 7-Eleven and other convenience stores according to our Grocerant Guru™. 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

No comments:

Post a Comment