Friday, February 6, 2015

Wegmans Fresh Food Quality Drives Brand Value

No one can be wondering how a company with only 85 stores all located in the Northeastern United States could reach the number one spot on a national poll for brand reputation.  Wegmans did it based on quality fresh prepared food, consistently delivered with outstanding customer service. 

According to new Harris Poll findings,  Wegmans is No. 1 in the country when it comes to reputation. Yes Wegmans “edged past online retailer Amazon to reach the top spot for corporate reputation among the 100 most visible companies, according to the 16th annual Harris Poll Reputation Quotient study.

With not even one tenth of Amazon's revenues, and located exclusively in the Northeastern U.S. Wegmans Ready-2-Eat and Heat-N-Eat foods has created legions of devotes according to Foodservice Solutions® Grocerant Guru™.  So many devotes that according to Harris Poll Wegmans was ranked number 1. 

"To be recognized in this way is just incredible," said CEO Danny Wegmans. "It always starts with our people, who thrill our customers every day and extend a family feeling in our stores across six states." 

"Reputation is far from static and is a business asset that is earned every day as people evaluate companies through the lens of what matters most to them. Wegmans has spent years building a sterling reputation in the communities they serve, through its employees, one shopping experience at a time," said Carol M. Gstalder, Reputation & Public Relations Practice Leader for Harris Poll.

Regular readers of this blog know how highly our Grocerant Guru™ thinks of Wegmans and it is not only reassuring that they scored so high on this valuable national poll.  It is extremely edifying to the entire grocerant niche that one of the leading players is receiving such acclaim.  Here are the poll top 7: 

1. Wegmans Food Markets
3. Samsung
4. Costco
5. Johnson & Johnson
6. Kraft Foods
7. L.L. Bean

Success does leave clues outside eyes can deliver inside sales. What are you bundling with you core products? Who are your customers?  Where and how can you sell your customers more? For more Visit  or or  

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