Thursday, March 12, 2015

Millennials Food For Furniture

The NPD Group reported that Millennials “are preparing more meals at home than ever before”.  In fact NPD found Millennials under the “age of 35 as a group consumed eight more meals at home over the last year.” 

Not all of those meals were cooked from scratch.  Foodservice Solutions® Grocerant Guru™ stated Millennials are buying more Ready-2-Eat and Heat-N-Eat fresh prepared meal components from new and non-traditional points of fresh food distribution than any other demographic. 

Eating at home in front of the 65 Inch HDTV catching up on a favorite TV programs, (binge watching), watching a live sporting event, or even the  Nightly new Millennials are find that food and furniture are a perfect match. 

In NPD's "Encouraging More Visits from Millennials report they found that," this younger generation opts to cook more meals at home because it "saves money, is healthier, tastes better, and they enjoy cooking and have the time to do so."

What is interesting is that this report outlines a story of Millennials buying meal components, bundling them, and preparing in small kitchen appliances.  Millennials alone accounted for 26 percent of the $6.2 billion small kitchen appliance market in 2014 – up from 21 percent in 2013 according to the NPD report. 

The Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche success is contributing to success and adoption of new processes for meal preparation.  Elevating the conversation around what is a meal, a snack, while creating new retail options for fresh food. 

Visit:  if you are interested in learning how Foodservice Solutions® 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or

No comments:

Post a Comment