Friday, March 13, 2015

Rutter’s Bold Flavors Flatter Customers

Consumers are in a hurry, on the go, and like hot food.  Jerry Weiner, Vice President of Foodservice for Rutter’s Farm Stores understands the evolving consumers and continually expands, extends, and enhances his menu offerings to meet or exceed customer’s expectations. 

Mini-meals are the new marketing tagline for snacks or the 4th daypart.  Weiner artfully crafted a new menu item to complement consumers quest for full flavor food and lent.  Rutter’s customers and now nacho’s served on white tortilla chips with their choice of nacho cheese or shredded cheddar cheese. 

Weiner’s industry leading understanding of Ready-2-Eat and Heat-N-Eat fresh prepared food customization and personalization has contributed to their on-going success and increasing customer loyalty.  The new nacho orders can be customized by choosing taco meat, chili, bacon, grilled chicken, fried shrimp, mahi mahi or fried chicken to be added to the plate. Customers can also add any vegetables or other toppings, such as black bean salsa and sour cream, to finish their order.

Success does leave clues and Weiner stated “"We always look to create new menu items using the fresh, high-quality ingredients we're known for and that our customers love" When combined with portability this new mini-meal offering will be another success for Rutter’s. 

Visit:  if you are interested in learning how Foodservice Solutions® 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or

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