Saturday, June 6, 2015

McDonald’s Expanding Omni-Channel Sales Success

Foodservice Solutions® Grocerant Guru™ with an high degree regularity as regular readers of this blog know reminds everyone not to discount McDonald’s.  We all know that McDonald’s sells more ‘toys’ in the world than any retailer.  Well they just kicked it up a notch once again.  

With the introduction of Nanoblocks McDonald’s has elevated the playing field once again.   Nanoblocks was launched in Hong Kong on June 4, 2015 and sold out within hours. Yes,  McDonald’s in Hong Kong has sold out in restaurants across the island in just hours. 

The promotional items that include  a Big Mac, fries, milkshake, apple pie, McFlurry, and tiny McDonald’s restaurant, all built using the novelty toy blocks were individually on sale for $20HKD (around $2.50) when buying a meal, and proved to be such a hit with customers that many outlets sold out in next to no time. McDonalds does understand incremental sales.  

It has been reported that “a limited number of extra units have been made available for purchase up until June 24 ($198HKD, or $25 for the full set), chances are they won’t hang around for long. Click here (if you read Chinese) for more information.” 

Here is what we know.  When McDonalds runs an LTO that works, they will run it again.  They will expand the locations it’s offered.  Let me just ask.  Would your grandkids, kids like to play with these Nanoblocks?

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