Thursday, December 3, 2015

Bojangles' Mix & Match Omni-Channel Focus is a Winner

Grocerant niche Mix and Match meal bundling success empowering consumers to Eat-Out while Eating-In as regular readers of this blog know is a key driver of grocerant sales building success.  Eating-Out while Eating-In has picked up momentum ever since Foodservice Solutions® Grocerant Guru® introduced the concept as he rolled out integrated client programs for the Five P’s of Food Marketing back in 2007. 

Integrating an Omni-channel retail strategy works; Starbucks has proven it year after year and Howard Schultz is a great Omni-channel Merchant according to our own Grocerant Guru®    

Now Bojangles’ is elevating it retail platform utilizing grocerant Mix and Match meal bundling with consumer relevant merchandise.  Success does leave clues and Bojangles’ has picked up the right clues.  Whether it’s a stocking stuffer, the perfect tailgating hoodie, or a satisfying Holiday Family Variety Feast, a gift from Bojangles’ can make a loyal fan’s holiday very special while expanding brand loyalty.

In the past during holidays, participating Bojangles’ restaurants offer the popular Holiday Family Variety Feast, consisting of eight pieces of specially seasoned, hand-breaded bone-in chicken, 12 boneless Chicken Supremes, or Homestyle Tenders, eight biscuits, a choice of three picnic sized fixin’s, and a half-gallon of Bojangles’ Legendary Iced Tea. The Holiday Family Variety Feast will feed eight to 10 hungry guests and makes planning a holiday meal so much easier.

Understanding the consumer need-set this time of year Bojangles’ online store is offering unique gifts for that true Bojangles’ tailgating sports fan. Located at, while supplies last, the online store includes fan favorites like a Bojangles’ branded Corn Hole game, Patio Umbrella, and Captain’s Stadium folding chair. A one-of-a-kind gift for that Bojangles’ fan in the family will definitely make the season bright.

Randy Poindexter Senior Vice President of Marketing at Bojangles’ stated “The holiday season and Bojangles’ go together for many of our loyal fans, especially when we begin promoting our convenient Holiday Family Variety Feast,”  We congratulate Randy and his time at Bojangles’ for entering the Grocerant niche Omni-channel retail world.  Are you Looking A Customer Ahead

Invite Foodservice Solutions® to complete a Grocerant Scorecard or a Grocerant Program Assessment.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or   Call: 253-759-7869 or Email:   

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