Friday, December 18, 2015

Planned Prepared Sobeys Express has Fresh Food Fast

The foundation of retail foodservice success can always be found within quality preparation according to Foodservice Solutions® Grocerant Guru®.  When Sobeys began planning their new express units they knew that customers are dynamic not static and they needed to migrate with consumers. 

Today in North America no set of facts is more telling or important about foodservice retail than 64% of consumers’ prepared-foods purchases are planned, while 36% are on impulse. Then when they buy prepared food customers prefer dinner options (83%) from retailers than breakfast or lunch.

With a give the customers what they way attitude; Valerie Ryan, vice president of convenience and fuel at Sobeys stated "Consumer research has shown us that customers are looking for more fresh-food options to meet their on-the-go needs. They also want a one-stop shop for food and fuel and Sobeys express meets those customer needs in a larger and brighter store. …Sobeys express will carry a broader assortment of traditional convenience items; however, the new format will focus on the customer looking for a fresher alternative."

Thus Sobeys unveiled its new convenience-store and gas-station format to customers in Atlantic Canada. In what the company is calling “a fresh take on the traditional convenience offer,” Sobeys Express features on-the-go meal solutions and easy fuel fill-ups for travelers.

"Sobeys Express is a new concept for convenience shopping in Atlantic Canada," said Ryan. "Rotisserie chickens and freshly made salads aren't your typical convenience-store fare, but based on our customer research, we know customers want better choices when they are on the go, and Sobeys Express stores will set us apart from the traditional convenience retailers in this regard."

In addition Sobeys Express store, offers a selection of 14 signature and all-butter croissant sandwiches, Sensations by Compliments hot soups in three different sizes and cookies and baguettes baked fresh daily in-store, similar to what is available at Sobeys and Foodland grocery stores.

Peter Doucette, general manager, Sobeys Atlantic. "They want better food choices when they are on the go, and Sobeys Express will provide them with exactly that." Success does leave clues giving the customers what they what is a clue no retailer can afford to overlook. Is your company gaining Share of Stomach? Are you looking A Customer Ahead?  Contact:
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