Tuesday, December 29, 2015

Fresh Food Delivery Incremental Sales or Required Relevance

Foodservice Solutions® Grocerant Guru® called Amazon Prime Now service the fresh food disruptor of 2015. Amazon Prime Now is on a roll with fresh food delivery and restaurant food delivery.  Starbucks and Panera rolled out delivery in 2015 joining the ilk of Burger King and McDonalds is your food portable?  Look for all food retailers to take a serious look at catering and delivery of food to new or from new non-traditional locations too drive sales in 2016 and maintain market share.

Higher-end restaurants are now fighting back joining the consumer driven demand for quality fresh food by offering catering and meal delivery.  Many higher-end restaurants including Seattle based Ivar’s, and New York based Union Square Hospitality Group (USHG) are seeking increased customer relevance by eliminating tipping. 

Many more have or are considering dropping tipping, raising prices and increasing employee’s benefits in an effort to edify quality, reduce turnover and improve consumer perceptions all to garner customer relevance and regain customers. How are you garnering customer relevance?

Meal component customization and personalization are hallmark attributes driving the success of the grocerant niche and are expanding top line sales and bottom line profits from the ilk of McDonalds too USHG.  Have you considered a grocerant niche growth plan?

Watch for continued grocerant niche growth driven by introduction of delivery, discounts on bundled mix and match meals, leveraging new technology, new digital points of distribution, and communications. Consumers are dynamic is your company?

Are you trapped doing what you have always done and doing the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information. 

1 comment:

  1. i like fresh products and also i thank you for share with us like this post