If success does
leave clues and it does O’ Taco’s has
picked up all of the right clues from the success leaders the ilk of Subway, 7-Eleven,
and McDonald’s according to Steven
Johnson, Grocerant
Guru® at Tacoma,
WA based Foodservice Solutions®.
In
the United States 82.7% of all restaurant meals are consumed from fast food
outlets according to The NPD
Group. O’ Tacos “The French taco,
which bears little resemblance to anything Mexican, is a cross between a
grilled panini, wrap and kebab, with everything sealed inside a vast
rectangular parcel. There is often a pile-up of different meats jostling
together, such as chicken nuggets and merguez sausage, and several sauces. It
was described by one French food writer who couldn’t finish one as a “hymn to
junk food”.” Good food, fresh food, and
portable food aka grocerant niche food is driving global growth.
Most
regular readers may not know that “O’Tacos, is expanding at a rate faster than
McDonald’s ever did in France and has come to symbolise the
entrepreneurship of France’s low-income banlieues. Started by three former school
friends in the working-class outskirts of Grenoble, the chain is now so popular
among 15- to 25-year-olds that politicians in small towns increasingly seek out
franchises to boost deserted high streets.”
O’Taco
opening events and appearances by rap stars often attract large crowds, and
diners get their money back if they manage to finish a Gigataco, which weighs
several kilos. With more than 200 outlets in France, as well as
franchises in Belgium and Morocco, the chain has a global turnover of more than
€200m a year. A Belgian investment fund has come on board to push international
expansion.
Patrick
Pelonero, the co-founder of O’Tacos, was a builder in Grenoble in 2007 and
looking for a way to make some money in the slow Alpine winter months. With his
friends Silman and Samba Traoré, who are brothers, he created a product that
was halal and where the customer can choose their own combination of a
bewildering number of fillings held together with French cheese sauce. Are you
selling fresh food fast?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
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