Sunday, March 31, 2019

Millennials Mirror Memories

Millennials are growing up and having children of their own.  Without any doubt Millennials have adopted the habits of their parents when it come to deciding ‘What’s for Dinner’. They are ordering grocerant niche Ready-2-Eat and Heat-N-Eat fresh food simply because they liked it when their parents bought it for them according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Let’s look at some facts from Hudson Riehle  Senior Vice President for research at the National Restaurant Association:
1.       69% of US Adults have viewed a restaurant menu on line in the past year
2.       50% of Millennials are more likely to have a restaurant meal delivered today than 2 years ago
3.       44% of US Adults have placed an order for restaurant food to be delivered in the last year
4.       43% of US Adults are more likely to incorporate non-restaurant prepared meals into home meals than two years ago.
The NPD Group reported in a new study that” “Millennials outlets of choice for a family meal are quick service restaurants, which includes fast casual restaurants. Millennials with kids made 7.3 billion visits to quick service restaurants in 2018. Dinner is the meal when they are most likely to turn to foodservice, but lunch and morning meal get their share of visits as well.”
The NPD report continued “Millennial families choose to eat their foodservice meals or snacks varies with 46 percent eaten at home, 30 percent eaten at the restaurant, and the remaining percentage spread out among eating in the car, eating at work, at another location, and other places. When at home, Millennial parents will often blend a restaurant item with items they prepared. These types of blended at home meals are forecast to grow over the next few years”
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food continues to drive customer adoption in every sector of food retail today according to Johnson.  Is your restaurant, service deli, dollar store, or convenience store looking a customer ahead?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

1 comment:

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