Success does leave clues, and following Millennials
spending habits on food is a clue Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice Solutions® says is one clue no one should over look.
Fresh fast food outlets including both QSR’s and Fast
Casual transaction represented 83.4% of all restaurant industry transaction in
2019 according to Johnson. Then consider
this; grocerant niche fresh or prepared food in the grocery stores accounted
for 17% of grocery sales in 2019 and are growing at a 9.7% year over year clip.
The NPD Group now reports
that as of December (December 1, 2019 through January 5, 2020), total
restaurant industry transactions were up 3 percent in December driven by the 3
percent gain in quick-serve transactions. That is called momentum. How is your brand or product positioned to
drive sales?
Regular readers
of this blog know that we have documented how ‘Baby Boomers’ have fallen
in love with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.
Today, in the US Bureau of labor Statistics found that the US has 71 Million
households with one or two people out of the 128 million US households that’s
55% of all US households that number is growing fast.
There is no
reason to wonder why the Grocerant niche filled with fresh prepared food continues
to drive incremental sales in all sectors of retail foodservice. The only thing to wonder about is when will
your company embrace the changing demographics and evolve the food touchpoints
consumers are looking for?
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
No comments:
Post a Comment