No one can be surprised that time and
time again food industry awards and recognition are going to retailers that
focus on consumer touchpoints of relevance.
The number one area of relevance for consumers today is Grocerant niche
Ready-2-Eat and Heat-N-Eat fresh prepared food that is ‘better for you’,
according to Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
Johnson wants to commend CStore Decisions for recognizing
FriendShip Stores for a “Best Foodservice Launch” designation for its
FriendShip Famous Chicken, a rapidly growing part of its new FriendShip Kitchen
brand and foodservice program.
Since June of 2018, with the opening of
its first new-to-market FriendShip Kitchen location, FriendShip rolled out its
proprietary hand-breaded chicken brand. The chicken is “fresh, never frozen,” and
cooked in small batches. Chicken sales were up double-digits
year-over-year for 2019.
The plan is to complete the conversion of
all stores to the FriendShip pizza program by mid-2020. The pizza is made
in-store and is baked fresh. Slices and whole pies appeal to lunch guests, or
those seeking a meal for dinner or an event. Success does leave
clues. Fresh food fast in small batches.
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
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